Singer India Ltd(SINGERIND)

NSE: SINGERINDBSE: 505729

₹ 86.09-7.12%refreshed 23 Oct, 03:30 pm ISTMarket cap: ₹ 536 crWebsite: www.singerindia.comUpdated: 24 Oct 2026

About

Singer India is a leading manufacturer and marketer of sewing machines in India and also sells a wide range of home and kitchen appliances, with headquarters in New Delhi and manufacturing facilities in Jammu. Revenue was Rs 557.33 Cr in FY26, and sewing machines and related accessories made up 81.2% of it. The company's parent, SVP Worldwide, is the world's largest consumer sewing machine company, with nearly one-third of the global market.^[1][2][3]

Business segments

Sewing machines and related accessories: 81.2% of revenue in FY26 (Rs 452.55 Cr), with an EBIT margin of 11.6%.^[3]
Domestic appliances: 18.8% of revenue in FY26 (Rs 104.78 Cr), with an EBIT loss of Rs 10.53 Cr.^[3]
Sewing revenue mix in Q1 FY27: ZigZag about 20%, black machines about 50%, industrial machines plus accessories about 30%. In FY26 it was ZigZag about 20%, black about 55%, industrial plus accessories about 28%.^[4][5]

Products and brands

The company has 4 brands: SINGER, Merritt, Husqvarna Viking and PFAFF. It holds the exclusive licence to sell Husqvarna Viking and PFAFF in India (FY25).^[1]
Fan range launched by Q4 FY26: Economy, Base, Decorative, BLDC, TPW and Exhaust fans.^[5]
Launches in FY26 include link-mechanism domestic machines, single- and multi-needle embroidery machines, the Tailor Mate motorised machine and the Steaminator steam iron.^[6]
In Q4 FY26 the company introduced a full aluminium-body, heavy-duty ZigZag machine made at its Jammu factory.^[5]

Manufacturing and localisation

In Q2 FY26 the company received a licence from SVP Worldwide to manufacture or outsource ZigZag machines in India under the Singer or Merritt brands. These machines were previously imported.^[7]
In Q1 FY27 the company said it is the only maker in India producing ZigZag machines to the new BIS standard IS 15449. Import NOCs stopped from August 12, 2026.^[4]
As of FY25, most products in its adjacent categories were imported.^[1]

Key operating numbers

Sewing machine revenue grew 74% in Q1 FY27, after more than 40% growth for FY26 and about 45% in Q4 FY26.^[4][5]
Sewing sales through the trade channel grew more than 25% in Q1 FY27, versus more than 15% in FY26.^[4][5]
ZigZag machines grew more than 20% in Q1 FY27, versus more than 30% in FY26.^[4][5]
Industrial sewing machines grew more than 20% in FY26 and more than 65% in Q3 FY26.^[5][6]
Appliances revenue grew about 15% in Q1 FY27, versus about 10% in Q4 FY26 and a 7% decline in Q3 FY26.^[4][5][6]
Fans grew about 61% in Q1 FY27, versus about 50% in Q4 FY26.^[4][5]
Extended producer responsibility (EPR) charges in appliances were about Rs 1.2 Cr in Q1 FY27. The appliances segment result was about Rs 74 lakhs lower than in Q1 FY26.^[4]

Customers and distribution

As of FY25: over 10,000 retail points, 1800+ dealers and distributors, and 21 stores.^[1]
The recorded dealer and distributor count was 6,300+ in Q2 FY26, versus 1,000+ in Q4 FY25. The company said the rise mainly reflects formally recording existing indirect billing points.^[7]
As of FY25, after-sales service covered over 12,000 pin codes from 430 service centres, with over 80 walk-in locations.^[1]
The company says it is number one in sewing machines on e-commerce (Q3 FY26). E-commerce sewing sales grew more than 55% in Q1 FY27.^[6][4]
In industrial sewing machines, the company is focusing on the trade channel, which it puts at about 50% of the market, rather than large projects (Q1 FY27).^[4]

Expansion and capex

New Bhiwadi, Rajasthan factory on leased premises: phased capex of up to Rs 90 Cr over 3 years, covering ZigZag machines, industrial sewing machines and selected appliances (Q4 FY26).^[5]
Pilot production at Bhiwadi is planned for H2 FY27, with an initial capacity of 10,000+ ZigZag machines per month (Q1 FY27).^[4]

Recent developments

PMY government order of Rs 202.7 Cr (2.8 lakh machines): more than 60% was executed by Q4 FY26, and full completion is targeted by the end of Q2 FY27.^[6][5][4]
In Q2 FY26 the board approved a preferential issue of up to 5,65,397 shares at Rs 79.59 each to VSM, an SVP Worldwide entity, totalling Rs 4.5 Cr.^[7]

Market Cap

₹536 Cr

High / Low

₹91 / 57

Stock P/E

11.6

Price / Book

1.4

Book Value

₹29

EPS

₹2.0

No. of Shares

6.22 Cr

ROCE

10.9%

ROE

7.6%

OPM

3.3%

Debt / Equity

0.00

Sales

₹557 Cr

Net Profit

₹13 Cr

Promoter holding

30.5%

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Singer India Ltd(SINGERIND)

About

Business segments

Products and brands

Manufacturing and localisation

Key operating numbers

Customers and distribution

Expansion and capex

Recent developments

Signal history

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