Prataap Snacks Ltd(DIAMONDYD)

NSE: DIAMONDYDBSE: 540724

₹ 1,019.85-2.66%refreshed 23 Oct, 03:30 pm ISTMarket cap: ₹ 2,441 crWebsite: www.yellowdiamond.inUpdated: 24 Oct 2026

About

Prataap Snacks makes and sells packaged snacks under two brands, Yellow Diamond and Avadh, with a portfolio of over 150 products and variants. It is the market leader in Rings, holds a leading position in extruded snacks and ranks among the top five players in Western savoury snacks. Its products reach about 2.5 million retail outlets across 27 states and 4 Union Territories. FY26 revenue was Rs 1724.65 crore.^[1][2]

Brands and products

Over 150 products and variants are sold under two brands, Yellow Diamond and Avadh (FY26 annual report).^[1]
Yellow Diamond is the flagship national brand. It covers chips, namkeen, Rings, Chulbule, Kurves, puffs, stix, pellets, sweet snacks and popcorn.^[1]
Avadh is a regional namkeen and pellets brand. It was acquired in 2018 and fully merged in 2022.^[1]
Market position: leader in Rings, a leading position in extruded snacks, and among the top five players in Western savoury snacks (FY26 annual report).^[1]

Operations

As of FY25, the company operated 16 manufacturing facilities, 7 of them owned.^[3]
The plants at Indore, Tillore and Guwahati follow ISO 22000:2018, and the certification is under renewal (FY26).^[1]
The company had 1137 employees on its payroll as of March 31, 2026.^[1]
It is exploring backward integration into raw pellets and uses forward contracts on key raw materials (FY26).^[1]

Key operating numbers

Gross margin was 27.2% in Q1 FY27 vs 28.6% a year earlier, down 140 bps, as input costs rose.^[4]
Palm oil and laminate input costs rose about 20% YoY in Q1 FY27.^[4]
Gross margin was 28.8% in FY26, up 160 bps YoY. Q4 FY26 gross margin was 28.6%, up 310 bps, helped by input prices, a better mix and grammage actions.^[5]
Palm oil prices were up 28% YoY in Q2 FY26.^[6]
Q4 FY26 was the 8th consecutive quarter with revenue above Rs 400 crore.^[5][1]
In Q2 FY26, namkeen and pellets held steady while Rings and small price-point chip packs softened.^[6]

Customers and distribution

Products reach 27 states and 4 Union Territories through more than 5,200 super-stockists and distributors and about 2.5 million retail outlets (FY26).^[1]
Namkeen is stocked in only about 25% of the outlets the company reaches (FY26 annual report).^[1]
Customers include kirana stores, modern trade, quick commerce platforms such as Blinkit and Zepto, distributors, wholesalers, institutional buyers and export customers.^[1]
Exports made up 0.21% of total turnover in FY26. As of Q3 FY26, the company was distributing in 9 countries across the Middle East, Southeast Asia and Canada.^[1][7]
South India made up 6% of revenue in FY26.^[5]
The company aims to grow emerging channels from under 1% to over 5% of revenue within three years (stated Q4 FY26).^[5]
About Rs 9 crore was invested upfront in alternate channels, mainly quick commerce, in Q3 FY26. As of Q3 FY26 it was listed in one leading modern-trade chain, with talks under way with 3 more.^[7]
Sales Force Automation is live across India. A Distributor Management System is in pilot, with an India-wide rollout planned (FY26).^[1]

Expansion and capex

In Q3 FY26 the Board approved a new automated 60,000 MT plant near Indore, with investment of up to Rs 425 crore, to add capacity and cut overheads.^[7]
In Q1 FY27 the Board approved acquiring RLOP Food Processing Pvt. Ltd. to secure long-term leasehold rights over the land for the proposed plant.^[4]

Recent developments

Q1 FY27 revenue from operations was a record Rs 492.5 crore, up 19.8% YoY, with growth across namkeen, potato chips and new variants.^[4]
In Q2 FY26, sales were hit by the GST transition, as channel partners held back purchases ahead of the revised rates.^[6]
The FY26 annual report names a below-normal monsoon forecast (90% of average) as the main near-term risk to input prices.^[1]

Market Cap

₹2,441 Cr

High / Low

₹1,241 / 859

Stock P/E

85.0

Price / Book

2.5

Book Value

₹293

EPS

₹4.1

No. of Shares

2.39 Cr

ROCE

3.1%

ROE

1.4%

OPM

1.3%

Debt / Equity

0.02

Sales

₹1,725 Cr

Net Profit

₹10 Cr

Promoter holding

58.8%

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