Brightcom Group Ltd(BCG)

NSE: BCGBSE: 532368

₹ 8.44-3.65%refreshed 23 Oct, 03:54 pm ISTMarket cap: ₹ 1,704 crWebsite: www.brightcomgroup.comUpdated: 24 Oct 2026

About

Brightcom Group Ltd is a global programmatic advertising technology company that operates an integrated demand-side, supply-side, ad-serving and data platform serving advertisers, agencies and publishers across 52 global markets. In FY26 the company reported consolidated revenue of ₹6,928 Cr, up 34.6% year-on-year. Alongside its core AdTech business, Brightcom operates three early-stage divisions - Software Services, Brightcom Defence, and Next-Gen Tech - as part of a four-division operating model established in FY26.^[1][2][3][4]

Business segments

Digital Marketing segment contributed ₹6,502.7 Cr (93.9% of revenue) with EBIT of ₹1,432.05 Cr (22.0% margin) in FY26.^[4]
Software Development segment contributed ₹425.36 Cr (6.1% of revenue) with near-zero EBIT in FY26.^[4]
In Q1 FY27, AdTech contributed ₹1,645 Cr (94%) and Services ₹107 Cr (6%) of consolidated revenue; Defence and NextGen divisions contributed zero revenue, remaining pre-commercial.^[5]

Platform and technology

Brightcom's integrated platform consolidates DSP, SSP, ad-serving and data functions; publishers receive $0.40 - $0.50 of each advertiser dollar vs. the industry average.^[3]
Proprietary platforms include Compass (multi-channel campaign management), OMS AdCenter, Mobile Ad Server, Eureka Search Service, and Publisher One-Tag, supporting programmatic buying, real-time bidding, audience modelling and fraud prevention.^[3]
Platform architecture was upgraded with server-side migration, Prebid, OpenRTB, Amazon TAM integration, and a 100% Fill Technology rollout to improve publisher monetisation in FY26.^[2]
Brightcom describes itself as a global leader in digital advertising, AdTech, AI, and IoT-based businesses.^[6]

Key operating metrics

Platform processes 2 billion impressions per day across 100 million unique users, with over 5,000 publishers and over 250 agencies (Q3 FY26).^[3]
Platform scale reached 5 billion+ impressions per day serving ads across approximately 50,000 publishers as of Q2 FY26.^[7]
OMS, Brightcom's 100% subsidiary, was ranked the #1 Scaling SSP in 2025, adding 1,169 new publishers in a single month.^[2]
The Azerion initiative scaled Brightcom's supply-side publisher domain footprint from approximately 11 domains to 100+ within six months in FY26.^[2]

Customers and distribution

Blue-chip advertiser clients include Coca-Cola, Samsung, and Unilever; leading publisher partners include Facebook, LinkedIn, and Yahoo.^[6]
Platform serves more than 5,000 direct advertisers and more than 250 agency partners across 52 global markets with 25 global offices (Q3 FY26).^[3]
Ad delivery channels include Google, Meta, YouTube, TikTok, Twitter Advertising, and Taboola (Q2 FY26).^[7]
Operations span 24 countries with key markets including Israel, Europe, and South America.^[6]

Brands and portfolio

Brightcom acquired Lycos Inc., bringing global brand recognition to the group.^[6]
Brand TRENOVA targets Europe and Asia with AI-driven programmatic advertising and political campaign solutions.^[8]
Blocal Exchange focuses on local news advertising by connecting local media with programmatic advertising solutions.^[6]
Onomagic, a partly-owned subsidiary, completed a 100% acquisition of The Perspective, a digital publishing platform, in Q1 FY27.^[5]

New divisions: Defence and Next-Gen

Brightcom Defence Private Limited was incorporated as a wholly-owned subsidiary in FY26, with its MaestroOS platform launched and approximately six major defence and security initiatives activated.^[2]
Active Defence engagements span the Middle East, Latin America, Europe, and allied markets; the division remains pre-revenue as of Q1 FY27.^[2][5]
Defence capability areas include UAV intelligence, autonomous systems, threat analytics, defence simulation, and the MaestroOS platform.^[5]
Next-Gen Tech division is focused on AI and advanced computing; it remains pre-commercial as of Q1 FY27.^[5]

FY27 priorities

Management flagged that strong profitability is not yet matched by operating cash flow and set receivables reduction and working-capital discipline as FY27 priorities.^[5]
AdTech improvement targets include revenue quality, technology, margins, and monetisation with better operating leverage on the existing base.^[5]
Services division is targeted for growth through building technology capabilities and scalable customer opportunities in FY27.^[5]

Market Cap

₹1,704 Cr

High / Low

₹15 / 8

Stock P/E

1.7

Price / Book

0.2

Book Value

₹52

EPS

₹4.8

No. of Shares

201.85 Cr

ROCE

14.9%

ROE

10.0%

OPM

20.7%

Debt / Equity

0.00

Sales

₹6,928 Cr

Net Profit

₹962 Cr

Promoter holding

18.4%

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Brightcom Group Ltd(BCG)

About

Business segments

Platform and technology

Key operating metrics

Customers and distribution

Brands and portfolio

New divisions: Defence and Next-Gen

FY27 priorities

Signal history

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Verdict

Company data

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