Aditya Birla Lifestyle Brands Ltd(ABLBL)

NSE: ABLBLBSE: 544403

₹ 69.64-1.26%refreshed 26 Oct, 03:29 pm ISTMarket cap: ₹ 8,500 crWebsite: www.ablbl.inUpdated: 24 Oct 2026

About

Aditya Birla Lifestyle Brands Ltd (ABLBL) is India's largest pure-play fashion and lifestyle player, operating eight western wear brands across retail, wholesale, and e-commerce channels. The company reported FY26 revenue of Rs. 8,396 crores across 3,348 stores spanning 4.9 million sq. ft. in ~800 cities. ABLBL was built over 27 years following the 1999 acquisition of Madura Fashion & Lifestyle and operates 11 manufacturing facilities with annual capacity exceeding 30 million units.^[1][2][3]

Business segments

Lifestyle Brands (Louis Philippe, Van Heusen, Allen Solly, Peter England, Simon Carter) grew 10% YoY in Q1 FY27 and contributed the majority of consolidated revenue; EBITDA margin was 18.5% in Q1 FY27.^[4]
Emerging Business (Reebok, Van Heusen Innerwear, American Eagle) grew 19% YoY in Q1 FY27 with EBITDA margin of 4.3%, up 240 bps YoY.^[4]
Full-year FY26 revenue was Rs. 8,396 crores, up 7% YoY; Lifestyle Brands grew 11% and Emerging Business grew 18% in Q4 FY26.^[2]

Brands and products

Portfolio comprises eight brands: Louis Philippe, Van Heusen, Allen Solly, Peter England, Simon Carter (lifestyle/premium), American Eagle (youth denim), Reebok (sportswear), and Van Heusen Innerwear.^[1]
ABLBL holds 763 trademarks and has filed 1 patent; new product development volumes grew from 7.55 lakh pieces in FY24 to 15.9 lakh pieces in FY26.^[1]
Allen Solly adopted Generative AI in design, reducing the creation-to-in-store timeline from 8 - 10 months to 35 days - a first-of-its-kind at this scale in the Indian apparel industry.^[1]
Casual/informal wear share within Lifestyle Brands grows approximately 2 - 3 percentage points annually, reflecting a sustained casualisation trend.^[4]

Manufacturing and operations

ABLBL operates 11 manufacturing facilities - six in and around Bengaluru and units in Bhubaneswar, Thally, Pulivendula, and Ramanagaram - with annual capacity exceeding 30 million units.^[1]
In FY26 the network produced nearly 30 million garments; a record monthly dispatch of 27.12 lakh garments was achieved and eight of eleven units exceeded 80% efficiency.^[1]
The Aditree denim facility produced 8 lakh pieces and the MAL handbags business crossed 1.5 lakh units in FY26; the ABGL facility hit single-month milestones of 2.35 lakh trousers and 55,000 jackets.^[1]
ABLBL operates 3 Centres of Excellence (Technology Management Centre, Garment Technical Cell, Knowledge Management Centre) supporting manufacturing quality and innovation.^[1]
Tier-1 suppliers are spread across more than 10 countries, underpinning a globally diversified vendor base.^[1]

Store network and distribution

Total store count reached 3,362 stores across ~5.0 mn sq. ft. in Q1 FY27, with 68 gross store additions during the quarter.^[4]
~65% of stores are franchise-led; more than 50% of the network is omni-enabled with a 'Buy Online, Ship from Store' (BOSS) fulfilment model.^[1]
ABLBL has 560+ small-town stores, 190+ mall locations, and 39,572 multi-brand outlets domestically, serving 28 states and 4 union territories.^[1]
Including international locations, the total touchpoint count is 6,852 stores; the company has a presence in the Middle East.^[1]
Small-town stores (~500 stores) contribute ~15 - 16% of retail revenue and are growing in excess of 15%, versus ~10% for metros/Tier 1 cities, in Q1 FY27.^[4]

Key operating metrics

Overall retail like-to-like (LTL) growth was 8% in Q1 FY27, the seventh consecutive quarter of sustained LTL expansion; Lifestyle Brands LTL was 7% and Emerging Business LTL was 11%.^[4]
E-commerce grew 23% YoY in Q1 FY27; the company's own digital platform grew over 50%, with channel profitability described as close to retail profitability.^[4]
Emerging Business network had 400+ stores as of Q1 FY27; Reebok alone had 210+ stores at end-FY26, having doubled from ~100 at acquisition.^[4][2]
Van Heusen Innerwear had ~38,000 trade outlets and 100+ exclusive stores in FY26, with FY26 retail LTL of 30%.^[2]
Marketing spend was ~3.5% of revenue in Q1 FY27.^[4]

Reebok scale-up

Reebok revenue grew from Rs. 250 crores at acquisition (~2.5 years ago) to over Rs. 500 crores by Q1 FY27, with Reebok delivering the highest LTL in the ABLBL network at mid-teen to double-digit.^[4]
Reebok added over 50 new stores in FY26; its apparel mix grew from 25% to 36%+ since acquisition and new performance footwear categories have been added.^[1][5]
Reebok Q4 FY26 growth was 30% YoY, with double-digit retail LTL for both Q4 and full-year FY26.^[2]

Expansion and capex

Management targets 300+ gross store additions in FY27 with net additions higher than FY26's ~100 net stores; retail capex of Rs. 200 crores is allocated.^[2]
VH Innerwear distribution network is targeted to grow ~20% over the next couple of years from the current 38,000 - 40,000 trade outlets.^[4]
Small-town revenue share is targeted to grow from ~15 - 16% to over 20% of retail revenue within 3 - 4 years.^[4]

Recent developments

A new manufacturing facility was commissioned at Pulivendula (Andhra Pradesh) in FY26, creating additional capacity and supporting contract manufacturing growth.^[2]
ABLBL recognised a PLI scheme benefit of ~Rs. 20 crores in Q4 FY26 from the Pulivendula factory; management confirmed this was a one-time timing benefit.^[2]
The Board declared a dividend of Rs. 0.50 per share in FY26, the first dividend in the company's first year post-demerger; dividend policy is set at 15 - 25% of net profit annually.^[2]
Net debt declined from Rs. 781 crores (Mar-25) to Rs. 726 crores (Mar-26), a reduction of Rs. 55 crores over FY26.^[2]
The first bridge-to-luxury Philippe store was launched at DLF Promenade in Q3 FY26.^[5]

Market Cap

₹8,500 Cr

High / Low

₹142 / 69

Stock P/E

49.1

Price / Book

6.1

Book Value

₹12

EPS

₹1.4

No. of Shares

122.05 Cr

ROCE

13.7%

ROE

12.1%

OPM

7.5%

Debt / Equity

0.59

Sales

₹8,396 Cr

Net Profit

₹171 Cr

Promoter holding

46.6%

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