Novus Loyalty Ltd

BSE: 544735

₹ 180-0.03%refreshed 23 Oct, 03:30 pm ISTMarket cap: ₹ 280 crNext results: 26 Oct 2026Website: www.novus-loyalty.comUpdated: 24 Oct 2026

About

Novus Loyalty Ltd provides software, IT solutions and loyalty programmes. In its reported segment results this is a single segment, which brought in Rs 127.73 Cr of revenue in FY26. As of FY26 it served 100+ enterprise customers, and its platform covered 4+ crore end customers and processed 50+ crore transactions a month. The company listed on BSE on 25 March 2026.^[1][2][3]

Business segments

Software & IT Solutions & Loyalty Programme is the only reported segment. In FY26 it brought in Rs 127.73 Cr, 100% of revenue, with an EBIT margin of 9.7%.^[1]
The FY26 annual report describes the single segment as real estate, trading of construction material and consultancy services. This differs from the reported segment results.^[3]

Products and services

In FY26 the business was about 70% products and 30% services. Management targets 90% products and 10% services.^[2]
As of FY26, AI-powered personalisation and campaign suggestions are built into the loyalty platform. This reduces the need for human consulting.^[2]

Key operating numbers

Enterprise customers: 100+ in FY26.^[2]
End customers of its clients on the platform: 4+ crore in FY26.^[2]
Transactions processed each month: 50+ crore in FY26.^[2]
Management cited a redemption rate of 7-10% for Indian loyalty points in FY26.^[2]

Customers and markets

The company won an order worth 88 Cr from Central Bank of India through the GeM portal. It covers all of the bank's products, including debit card, mobile banking and internet banking.^[2]
International revenue was ~3.3 Cr in FY26, about ~2.6% of the total. Management expects more than 6 Cr in FY27 and more than 10 Cr in FY28.^[2]

Expansion plans

The company was setting up a wholly-owned subsidiary in the UAE to serve enterprise clients in the MENA region. At the Q4 FY26 call, it expected to finalise this within about a month.^[2]
The company plans to acquire a small marketing agency in the US and/or Australia to set up a local presence.^[2]
It also plans to acquire a PPI-licensed entity in India in FY27. This would let it earn breakage revenue from unredeemed gift cards.^[2]
Planned use of the IPO proceeds: ~12 Cr for sales and marketing, ~10-12 Cr for product development and ~12 Cr for acquisitions. None of the money was used in FY26.^[2]

Recent developments

25 Sep 2026: the company signed share purchase agreements to acquire a 54.873% stake in AutoPe Payment Solutions Limited.^[4]
March 2026: the IPO raised ~60 Cr, and the shares listed on BSE on 25 March 2026.^[2][3]
The FY26 annual report says an internal auditor was yet to be appointed. The law requires one within 6 months of listing.^[3]

Market Cap

₹280 Cr

High / Low

₹238 / 127

Stock P/E

30.1

Price / Book

0.0

Book Value

₹50

EPS

₹6.0

No. of Shares

1.23 Cr

ROCE

20.1%

ROE

15.1%

OPM

9.7%

Debt / Equity

0.00

Sales

₹127 Cr

Net Profit

₹9 Cr

Promoter holding

70.1%

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