Purple United Sales Ltd(PURPLEUTED)

NSE: PURPLEUTED

₹ 419.6-2.02%refreshed 23 Oct, 03:30 pm ISTMarket cap: ₹ 403 crUpdated: 25 Oct 2026

About

Purple United Sales Ltd runs Purple United Kids, a premium kids fashion brand. It designs, develops, sources, markets and distributes apparel, footwear and accessories for children from newborn to 14 years. It sells through Exclusive Brand Outlets, its own website, online marketplaces, distributors and key accounts. Revenue from operations was 170.63 Cr in FY26.^[1][2]

Sales channels

Retail (EBO) channel was 40% of revenue in FY26, up from 21% in FY25.^[3]
Channel mix in FY25: retail 21%, distribution 71%, key accounts 5%, online 3%. In H1 FY26: retail 40%, key accounts 19%, distribution 36%, online 5%.^[4]
In FY26, distribution fell to 38% of revenue and key accounts were 20%.^[5]
E-commerce was about 2% of revenue in Q4 FY26.^[5]
The company describes its business as trading of lifestyle products across India through retail outlets, e-commerce platforms, a distribution network and key accounts. The FY26 annual report shows no segment reporting.^[1]

Products and brands

The flagship brand is Purple United Kids, with sub-lines for early-years essentials, boys' fashion, girls' fashion, sports footwear and kids' clogs (FY26 annual report).^[1]
The core merchandise categories are Elevated Fashion, Signature Denim, and Performance & Playwear (FY26 annual report).^[1]
Two footwear sub-brands were launched in FY26: Striders, for open footwear, and Boltzy, for sports and active footwear.^[5][4]
Footwear was 33% of overall revenue and 18% of retail revenue in FY26, per the Q4 FY26 call.^[5]
Fabrics used include Peached Finish Cotton, Interlock Knit, Cotton Rich Fleece, French Terry Knit and Double Gauze Cotton. Products are sourced through long-standing supplier relationships.^[1]

Store network

Exclusive Brand Outlets grew from 43 at the end of FY25 to 109 at the end of FY26, then to 123 by 31 Aug 2026.^[3]
Retail area was 1,92,462 sq. ft. as of 31 Aug 2026, against about 1.40 lakh sq ft in Q3 FY26.^[3][6]
Stores were spread across 22 states and 50+ cities in FY26.^[3]
Stores are rolled out in clusters, targeting a store catchment every 70-80 km. The FY26 annual report says the network is built through franchise partners.^[3][1]
57 of the 86 stores open as of Nov 30, 2025 were in North India, with Punjab a key cluster.^[4]

Key operating numbers

The 42 stores open from the start of FY26 averaged ₹9 lakhs in monthly sales per store in FY26, up from ₹4 lakhs in FY25.^[5]
Same-store sales growth was 26% in FY26 for the 14 stores with 2+ years of operation.^[5]
Store-level EBITDA in FY26 was 16% overall and 22% for stores at least one year old.^[5]
Sales per sq ft at mature stores were about Rs 900 in H1 FY26.^[4]
Blended gross margin was 50-60% in Q3 FY26: 55-56% for core items and 60-63% for fashion and seasonal items.^[6]
Customer repeat rate was 26% in FY26.^[3]
Debtor days fell to 128 in FY26 from 214 in FY25.^[5]
Marketing spend was 3-4% of revenue in Q3 FY26.^[6]

Online business

The website moved from Magento to Shopify. In Q4 FY26, D2C website revenue grew 59% quarter on quarter and D2C average selling prices rose 35-40%.^[5]
In Q4 FY26, D2C website orders were about 300 a day, and D2C plus marketplace orders were 1,000-1,200 a day.^[5]
The CRM customer database held about 2 lakh customers in Q4 FY26.^[5]

Expansion plans

Management plans to grow the store count to 200+ EBOs in FY27, from 111 at the time of the Q4 FY26 call.^[5]
Management targets e-commerce at 12-14% of FY27 revenue.^[5]
Management plans to enter new Tier-1 and Tier-2 markets in South, West and East India in FY27.^[3]
An equity and debt fundraise is planned; no size or timeline had been disclosed as of the Q4 FY26 call.^[5]
Authorised share capital was raised from Rs 11 crore to Rs 15 crore at the AGM on 25 Sep 2025.^[1]

Recent developments

On 30 Sep 2026, the company reported opening three new stores, taking the total to 126 Purple United Kids stores.^[7]
CRISIL assigned a 'BBB-, Stable' rating to the company's bank loan facilities on 27 Feb 2026.^[1]
The company listed on the NSE SME platform through an IPO in December 2024.^[8]

Market Cap

₹403 Cr

High / Low

₹588 / 244

Stock P/E

28.8

Price / Book

6.7

Book Value

₹79

EPS

₹15.8

No. of Shares

0.96 Cr

ROCE

22.9%

ROE

22.3%

OPM

17.6%

Debt / Equity

1.15

Sales

₹171 Cr

Net Profit

₹15 Cr

Promoter holding

63.8%

Loading chart…

Signal history

AI Deep Dive

The analysis Screener can't give you

Our models read the latest earnings call, annual report, and financials end-to-end - then grade management, value the business, and flag the risks. Unlock all of it for this company:

Verdict
The headline call - descriptive label, conviction, and the synthesis behind it.
Valuation
Guidance-anchored P&L bridge - worst / average / best multiple cases.
Walk the talk
Did management deliver on past guidance? A commitment-by-commitment scorecard.
Red flags
Forensic and governance risk pointers, severity-ranked.
Balance sheet
Solvency and earnings-quality score.
Concall briefs
Quarter-by-quarter earnings-call briefs - what changed and why.

₹49 unlocks this company for 90 days, ₹299 for a full year - bundles bring it lower. Built on public disclosures - educational, not investment advice.

AI Deep Dive

Verdict

Locked

The headline call - descriptive label, conviction, and the synthesis behind it.

Company data

Financials