Signpost India Ltd(SIGNPOST)

NSE: SIGNPOSTBSE: 544117

₹ 223.85+3.28%refreshed 26 Oct, 03:30 pm ISTMarket cap: ₹ 1,196 crWebsite: www.signpostindia.comUpdated: 27 Oct 2026

About

Signpost India Ltd describes itself as India's first vertically integrated Urban Experience Platform. It runs bus shelters, metro station corridors, transit networks and digital screens, and layers them with its own AdTech engine, Captura. It reported FY26 revenue of Rs 575.93 Cr from a single segment, Out-of-Home Media and Civic Infrastructure Commercialisation. The company says it has access to India's largest network of high-dwell public spaces.^[1][2]

Business segments

The company reports one segment, Out-of-Home Media and Civic Infrastructure Commercialisation, with consolidated revenue of ₹ 57,593.43 lakhs in FY26.^[1]
Transit media was 57% of revenue in FY26, making it the largest category. It covers advertising across metro stations, airports and transit corridors.^[3]
Digital was 26% of revenue in FY26, up from 19% in FY25, while taking up 2.4% of display area.^[1]
Conventional OOH was 24% of revenue in Q3 FY26.^[4]

Products and services

Transit media covers metro stations, bus queue shelters, city and electric bus fleet panels, skywalks and airport touchpoints. The portfolio also includes digital DOOH screens, illuminated billboards and street gantries.^[1]
Its programmatic AdTech platform, Captura, which offers dynamic pricing and booking, is still in beta testing.^[1]
Slot-based digital plans succeeded in the test markets of Puri, Bhubaneswar and Nagpur.^[1]
The company wins rights lasting 5 to 20 years from municipal and transit authorities through e-bidding. It builds and runs transit amenities at zero capital cost to civic bodies.^[1]

Operations and inventory

The company managed 15,000+ assets across 32 cities in FY26, up from 12,500+ assets in H1 FY26.^[3]
Transit concessions cover more than 6,500 public transit buses and 30 Metro stations across Mumbai (FY26 annual report).^[1]
Tier-1 economic centres account for 88% of display area, and Tier-2, spiritual and tourism destinations for 12% (FY26 annual report).^[1]
Digital ad space grew from 25,000 sq ft to 80,000 sq ft during FY26. New digital assets take 5 - 6 months to mature before earning full revenue.^[3]
The company added 866,000+ sq ft of media inventory in FY26. This included the Bengaluru Metro expansion and new cities such as Ayodhya, Lucknow, Agra, Chandigarh, Guwahati, Kolkata and Chennai.^[3]
Average remaining contract tenure across the portfolio was 14 years in FY26.^[3]

Customers and distribution

The company had about 700 clients in FY26. MSME and regional brands made up 371 of them (53% by count).^[1]
In FY26, 44% of advertisers were repeat clients and 41% were new to the network.^[1]
About 66% of FY26 revenue came from direct clients rather than agencies, compared with 71% in Q3 FY26.^[3]
Anchor clients contributed 29% of revenue in FY26.^[3]
Clients span Consumer Goods & Services, BFSI, Real Estate, Technology, Automobiles, Healthcare and Government Ministries. They are served both directly and through media agencies.^[1]

Geographic footprint

West zone was 53% of revenue in Q2 FY26, down from 60% in Q2 FY25. South rose to 28% and North to 11% in Q2 FY26.^[5]
In Q3 FY26, South was 23% of revenue, North 19% and East 6%.^[4]

Expansion and capex

Bengaluru Metro: an exclusive 9-year contract secured in Q2 FY26, covering 67 stations and 100,000+ sq ft of inventory. Revenue potential is up to ₹700 Cr over the contract.^[5]
The company plans to grow from 32 cities to 100 through an asset-light franchise model in which local inventory owners contribute physical assets.^[1]
Management projects digital's share of display area at about 3.3% in FY27 and about 4.9% in FY29, compared with 2.4% in FY26.^[1]
Strategic capex of ₹60 - 75 Cr is planned for FY27 across infrastructure, capacity and technology.^[3]
An EY-led transformation targets ₹200 Cr+ of additional revenue from older assets.^[5]
The company is targeting net zero by 2030, with 95% of media inventory on LED.^[5]

Recent developments

On April 22, 2026, CRISIL upgraded the long-term bank facilities rating to A/Stable and the short-term rating to A2+.^[1]
As of the Q4 FY26 call, signed contracts for FY27 already equalled 48% of FY26 revenue.^[3]
Management's FY27 priorities are deeper MSME demand, faster digital conversion, tighter collections and continued low leverage.^[1]
Risks the company names include long build-out periods, ad-spend cyclicality, municipal policy changes and technology change (FY26 annual report).^[1]

Market Cap

₹1,196 Cr

High / Low

₹356 / 192

Stock P/E

16.0

Price / Book

4.1

Book Value

₹54

EPS

₹13.1

No. of Shares

5.34 Cr

ROCE

25.1%

ROE

27.6%

OPM

19.1%

Debt / Equity

0.68

Sales

₹576 Cr

Net Profit

₹70 Cr

Promoter holding

60.4%

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