Recode Studios Ltd is a beauty and cosmetics company operating as an omnichannel personal care brand in India. The company sells makeup, skincare, and beauty products targeted mainly at young and value-conscious consumers. Its portfolio includes lipsticks, foundations, eye makeup, beauty accessories, and personal care items. Recode combines online sales with offline distribution and training-led marketing programs across Tier-2 and Tier-3 cities. Its business model focuses on direct-to-consumer (D2C) sales, distributor networks, influencer marketing, and beauty seminars that help build customer loyalty. The company has gained visibility through rapid expansion and brand-led marketing strategies. Revenue comes from product sales through e-commerce, retail channels, and distribution partners.
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