Womancart Ltd(WOMANCART)

NSE: WOMANCART

₹ 82+0.12%refreshed 26 Oct, 03:30 pm ISTMarket cap: ₹ 67 crUpdated: 24 Oct 2026

About

Womancart is a women-focused omni-channel lifestyle platform. It sells fashion, beauty, wellness and everyday lifestyle products through its own website, online marketplaces and a physical retail network in Delhi NCR. It had more than 31,350 SKUs on its platform at the end of FY26, and its revenue for FY26 was 133.69 (as reported). It also runs an e-commerce business in Australia.^[1][2]

Products and own brands

Own brands made up 51% of the business in Q1 FY27, up from 20% in FY26.^[3]
More than 31,350 SKUs on the platform at the end of FY26, up from 12,000+ in H1 FY26.^[1][4]
The company had 9 own brands as of FY26. In H1 FY26 it had 8, including Sayda Jewels, Feya, Blluex, Kattly, Faeezah, Wondercurve, Heeley and Miraaye.^[1][4]
In FY26 it launched Blluex Junior, a brand of children's everyday essentials such as lunch boxes, backpacks and stationery.^[1]
International brands CeraVe and The Face Shop were added, along with a partnership with Just Organik for organic wellness products (Q1 FY27 call).^[3]

Operations and fulfilment

The company had more than 15 stores and warehouses as of FY26, including a 50,000 sq. ft. warehouse that supports quick-delivery fulfilment.^[1]
Two-hour delivery runs in Delhi NCR and Jaipur on its own technology-led quick-delivery platform (Q1 FY27).^[3][1]
In FY26, returns were about 10 - 12% of sales and damages about 2 - 3% of total sales.^[1]
There are two exclusive Blluex crockery stores, in Model Town and Rohini, New Delhi, which drew 10 - 15 visitors a day (H1 FY26).^[4]

Key operating numbers

Total orders delivered (cumulative) reached 13,80,232 as of FY26.^[3]
Annual orders were 8,51,262 in FY25, up from 5,48,514 in FY24.^[5]
Marketing spend was ₹46-47 lakhs per month in Q1 FY27, against about ₹42 lakh per month in FY26.^[3][1]
Gross profit margin was 37.9% in Q1 FY27, against 46.4% in Q1 FY26.^[3]
The company had about 38,800 Instagram followers in FY26, up from 30.4K in H1 FY26.^[1][4]

Customers and distribution

Sales channels are its own e-commerce platform, online marketplaces, Womancart and Womancart LUXE stores across Delhi NCR, B2B channels and international platforms.^[1]
Amazon's zero-commission policy on items under ₹1,000 let the company spend more on advertising, which raised order volumes for its in-house brands (Q1 FY27 call).^[3]
The company had 300+ direct relationships with brands (H1 FY26).^[4]

International business

The Australian business had more than 256 SKUs and about AUD 99,000 of annual recurring revenue in FY26. Victoria accounted for about 66% of orders.^[1]
In FY26, the Australian business had about 99% sell-through, about 78% organic demand and about 4% returns.^[3]
Australia is served through Womancart Pty Ltd and the website womancart.com.au.^[5]

Expansion plans

The company targets 10,000 orders per day in FY27.^[3]
It plans to extend two-hour delivery beyond Delhi NCR and Jaipur to more cities.^[3][1]
It plans to expand international e-commerce beyond Australia to other countries with Indian diaspora.^[3]
It is inviting franchise partners, with an investment of ₹55-70 lakhs per outlet of 400-600 sq ft.^[4]
It plans to bring Face Drip and Bath & Body Works onto the platform.^[3]

Corporate structure and listing

Subsidiaries Varadda Overseas Limited and MSV Beautyy Shop Private Limited share a promoter with the company and run e-commerce, wholesale and retail trading of lifestyle products.^[1]
The company plans to move from the NSE SME board to the Main Board as its 3-year SME listing period ends in October 2026.^[3]
No fundraising is planned through December 2026.^[3]

Market Cap

₹67 Cr

High / Low

₹358 / 80

Stock P/E

8.5

Price / Book

0.7

Book Value

₹122

EPS

₹9.9

No. of Shares

0.82 Cr

ROCE

12.6%

ROE

8.9%

OPM

10.3%

Debt / Equity

0.24

Sales

₹134 Cr

Net Profit

₹8 Cr

Promoter holding

43.5%

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