Sonam Ltd(SONAMLTD)

NSE: SONAMLTD

₹ 69.59+0.27%refreshed 26 Oct, 03:30 pm ISTMarket cap: ₹ 279 crWebsite: www.sonamquartz.comUpdated: 27 Oct 2026

About

Sonam Ltd, formerly Sonam Clock Limited, makes and sells clocks, clock movements and related horological items from Morbi district, Gujarat, under the brands Sonam, Lotus, LEXY and ampm. It sells to corporate customers, the local market across India and export markets, and Iraq is its main export market. The company says it holds 70% of the market for clock movements across domestic and foreign markets. Revenue from operations was Rs 170.99 Cr in FY26.^[1][2]

Business and market position

Single segment: manufacturing and trading of horological items, clocks and clock movements (FY25 annual report).^[1]
The company says it has 70% of the market for clock movements across domestic and foreign markets (FY25 annual report).^[1]
Demand for usual-design wall clocks fell by 65%, according to the FY25 annual report, and the company is moving towards designer clocks.^[1]

Products, brands and pricing

Its clocks are sold under the brands Sonam, Lotus, LEXY and ampm (FY25 annual report).^[1]
Price ranges in the FY25 annual report: Rotating Pendulum Musical Clocks Rs. 900 to 1530; Pendulum Musical Clocks Rs. 855 to 1215; Rotating Musical Clocks Rs. 855 to 990.^[1]
New launches in Q1 FY27: premium designer wall clocks, digital calendar clocks, Night Glow, decorative wall clocks and modern lifestyle clocks.^[3]
In FY26 the company moved its focus from clocks at about Rs 3,000 MRP to launches at about Rs 3,000-6,000 MRP.^[4]
The company plans to develop and sell clocks priced at Rs 5,000 to Rs 10,000 in FY27-28.^[3]

Manufacturing

The registered office is at Survey No. 337/p, Lajai, Tankara taluka, Morbi district, Gujarat, on the Morbi-Rajkot Highway (FY25 annual report).^[1]
Capacity utilisation was 60-70% in Q1 FY27, up from 50-60% in FY26.^[3]
The company is focusing on 'Make in India' sourcing for all raw materials used in wall clocks and timepieces (FY25 annual report).^[1]

Customers and export markets

The company sells in three segments: corporate customers, the local market across India, and exports (Q1 FY27).^[3]
Iraq is the main export market. In Q4 FY26, finished Iraq orders were on hold because conflict in the Middle East caused logistics problems.^[4]
Exports fell in Q1 FY27 because higher prices made the company less competitive abroad.^[3]
In the FY25 annual report the company said it aims to increase exports of all types of clocks and clock parts, and to diversify into related products to depend less on one product and its overseas market.^[1]

Distribution

In FY26 the company began a trial on Amazon, Flipkart and Myntra, tracking returns and damage before a full rollout.^[4]
As of Q1 FY27 it sells directly to consumers on Amazon and Flipkart and launches new products there every month. Before this it sold mainly to businesses.^[3]
The company is appointing more distributors and channel partners to widen coverage across India, especially in areas where its sales are low (Q4 FY26).^[4]

Working capital

Trade receivables fell to Rs 6.73 crores in FY26 from Rs 10 crore in FY25. Debtor days were 29 and creditor days were 37 in FY26.^[4]

Guidance and risks

In Q1 FY27, management repeated its FY27 revenue growth guidance of 25-30% and said it expects Q2 FY27 revenue of at least Rs 40-50 crore.^[3]
Risks named in the FY25 annual report: foreign currency, raw material price changes, technology and design obsolescence.^[1]

Corporate changes

The company was formerly known as Sonam Clock Limited.^[1]
Shares were split 1:2 with effect from 10 May 2024, the record date.^[5]

Market Cap

₹279 Cr

High / Low

₹80 / 37

Stock P/E

23.3

Price / Book

3.5

Book Value

₹18

EPS

₹1.8

No. of Shares

4 Cr

ROCE

14.1%

ROE

10.9%

OPM

7.2%

Debt / Equity

0.30

Sales

₹171 Cr

Net Profit

₹7 Cr

Promoter holding

57.7%

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