Cash UR Drive Marketing Limited(CUDML)

NSE: CUDML

₹ 92.5+0.00%refreshed 26 Oct, 01:01 pm ISTMarket cap: ₹ 163 crUpdated: 24 Oct 2026

About

Cash UR Drive Marketing Limited is an out-of-home advertising company that sells traded and exclusive transit media, including bus and EV charging station inventory, across 25+ cities in India. Revenue from operations was Rs 186.67 Cr in FY26. Exclusive media made up 32% of revenue in FY26, up from 19% the year before.^[1][2][3]

Business mix

Exclusive media made up 32% of revenue in FY26, up from 19% the previous year. That is about INR60 crores of revenue from operations.^[2]
Management says exclusive inventory earns about 2x the margin of traded media.^[2]
EV media (electric buses and EV charging stations) made up about 22% of the exclusive segment in FY26.^[2]
Large one-off events such as IPL, Kumbh and elections bring in about 10-20% of annual revenue. In FY26 the company benefited from the Viksit Bharat campaign.^[2]

Inventory and footprint

Bus inventory was 1,900+ in FY26, up from 1,500+ buses in H1 FY26.^[2][3]
The company is present in 25+ cities across India.^[3]
Fleet by state in FY26: Delhi 41.71%, Uttar Pradesh 20.96%, Maharashtra 11.54%, Haryana 10.69%, Karnataka 3.87%, others 11.23%. Delhi brings in about 28% of revenue.^[2]
After the IPO, the company added bus inventory in Pune and Punjab (stated in the Q2 FY26 call).^[3]

Key operating numbers

Exclusive inventory utilisation was 40-45% in FY26, against an OOH industry average of about 65%. The inventory was available for only 7-8 months of the year.^[2]
Working capital days were 110-120 in FY26, down from about 150 days three years earlier.^[2]
The client receivable cycle was 90-120 days in FY26.^[2]
About INR20 crores was paid in advances to suppliers for long-term exclusive inventory contracts in FY26.^[2]

Customers

Repeat clients brought in 25-30% of revenue in FY26.^[2]
Brands it has run campaigns for include Netflix, Uniqlo, Center Fruit, CavinKare, redBus and IKEA (stated in the Q2 FY26 call).^[3]
The company uses AI-driven go-to-market tools to find clients' ad-spend potential and tracks revenue in a CRM. It also shares live campaign monitoring dashboards with clients.^[2]

Expansion and capex

The company plans an in-house printing facility costing about INR6 Cr. It was started around November 2025, with 6-8 months expected to make it operational. Printing costs equal 15-20% of revenue.^[2][3]
It plans INR3-4 Cr of further investment in EV charging infrastructure over 2-3 years, for about 350 charging stations in Delhi NCR.^[2]
Planned expansion covers South India, Tier 2 and Tier 3 cities, and new transit formats such as metros, trains and airports.^[2]
The company is pursuing green media formats, including solar-enabled bus shelters and hoardings.^[3]

Management targets

Management aims for a 50:50 split between exclusive and trade media within 3-5 years, and an exclusive share of 60-70% after five years.^[2]
Exclusive inventory utilisation is targeted at 50-55% in FY27, up from 40-45%.^[2]
Management guides to a growth path of 30-35% and a working capital cycle of 100 days.^[2]

Recent developments

The company acquired about 19% of Kolkata Call Taxi and 50% of CharjKaro Greentech Mobility, both disclosed in the Q4 FY26 call.^[2]
It won a 10-year build-operate concession from Nagar Nigam Rishikesh for 10 EV charging stations, including advertising rights.^[2]
The company completed its IPO in FY26. In H1 FY26 it reported being debt-free, with shareholders' funds of Rs. 119.4 crore.^[3]

Market Cap

₹163 Cr

High / Low

₹191 / 80

Stock P/E

5.4

Price / Book

0.0

Book Value

₹78

EPS

₹16.8

No. of Shares

1.76 Cr

ROCE

28.4%

ROE

21.6%

OPM

20.3%

Debt / Equity

0.01

Sales

₹187 Cr

Net Profit

₹30 Cr

Promoter holding

57.2%

Loading chart…

Signal history

AI Deep Dive

The analysis Screener can't give you

Our models read the latest earnings call, annual report, and financials end-to-end - then grade management, value the business, and flag the risks. Unlock all of it for this company:

Verdict
The headline call - descriptive label, conviction, and the synthesis behind it.
Valuation
Guidance-anchored P&L bridge - worst / average / best multiple cases.
Walk the talk
Did management deliver on past guidance? A commitment-by-commitment scorecard.
Red flags
Forensic and governance risk pointers, severity-ranked.
Balance sheet
Solvency and earnings-quality score.
Concall briefs
Quarter-by-quarter earnings-call briefs - what changed and why.

₹49 unlocks this company for 90 days, ₹299 for a full year - bundles bring it lower. Built on public disclosures - educational, not investment advice.

AI Deep Dive

Verdict

Locked

The headline call - descriptive label, conviction, and the synthesis behind it.

Company data

Financials