Cyber Media Research & Services Ltd(CMRSL)

NSE: CMRSL

₹ 71.65-4.97%refreshed 26 Oct, 03:30 pm ISTMarket cap: ₹ 21 crUpdated: 27 Oct 2026

About

Cyber Media Research & Services Ltd (CMRSL) is an Indian digital marketing and media services company operating three lines: media buying and performance marketing, publisher monetisation (AuxoAds), and marketing research and data analytics (CMR). In FY26 the company reported revenue of INR 90.82 crore, growing 20.62% year-on-year and outpacing the PMAR industry adex growth of 12%. CMRSL describes itself as among the few technology-driven marketing agencies in India and holds Google Publishing Partner status on GAM360, AdSense and AdX products.^[1][2][3]

Business segments

Advertising (media buying and performance marketing) contributed ~50% of FY26 revenue at high single-digit EBITDA margins.^[2]
Publisher monetisation (AuxoAds) contributed ~30 - 35% of FY26 revenue and generated double-digit EBITDA margins.^[2]
Market research and data analytics (CMR) contributed ~15 - 20% of FY26 revenue and generated double-digit EBITDA margins.^[2]
The company reports a single segment - Digital Services - with FY26 revenue of INR 90.81 crore and EBIT of INR 5.04 crore (5.6% margin).^[4]

Products and platforms

CMGalaxy (cmgalaxy.com) is CMRSL's AI-powered Martech platform providing full-data management and performance marketing optimisation to advertisers managing paid marketing channels.^[3]
AuxoAds is CMRSL's publisher monetisation platform enabling publishers to optimise revenues across demand partners and manage their traffic more effectively.^[3]
CMR's offerings span technology market intelligence, emerging technology and consumer trends research, go-to-market services, market advisory, and custom consulting across technology, telecom, life sciences, automotive, and manufacturing verticals.^[3]
Media buying services include campaign management, app installs, advisory, creative services, social media planning, and social media execution.^[3]
Arya, an in-house platform, was enhanced in FY25 with AI-powered productivity improvements for coordination across projects, sales cycle, and invoicing.^[3]

Operations and structure

Cyber Media Services Pte. Ltd (CMSPL) is a wholly owned subsidiary based in Singapore, building its business in partnership with Google Asia Pacific and contributing to AuxoAds offerings.^[3]
CMRSL is a Google Publishing Partner on GAM360, AdSense, and AdX products, enabling it to operate a world-class ad tech stack.^[3]
Total headcount was 85 employees as of 31 March 2025, with an attrition rate of 1.40% and women comprising 35.23% of the workforce.^[3]
Consolidated foreign exchange earnings were INR 30,28,38,612.01 against foreign exchange expenditure of INR 22,72,43,831.93 in FY25.^[3]

Key operating numbers

Market research and data analytics segment grew over 40% YoY in FY26, with customer satisfaction score of 4.6/5.^[2]
Domestic revenue grew 25.7% YoY in FY26; international revenues were flat despite ~6 - 7% USD appreciation.^[2]
Debtor days (DSO) stood at 123 days in FY26, down from 124 days in FY25; FY25 had deteriorated sharply from 79.55 days in FY24.^[2][3]
Digital marketing added 50+ new client logos in FY26; CMGalaxy onboarded approximately 12 brands in Q4 FY26, primarily in D2C and education.^[2]

Customers and partnerships

Google is the largest client both in India and Singapore; CMR added enterprise clients HP, Samsung, IBM, and TTSL in FY25.^[3]
CMR served Fortune 500 accounts including AWS, Qualcomm, HP, Micron, Maruti Suzuki, and Commvault in FY26.^[2]
CMRSL has partnerships with Google, Meta, LinkedIn, Magnite, PubMatic, and InMobi among major adtech players; engagement and revenue with Google and PubMatic were enhanced in FY26.^[3][2]
Programmatic advertising is executed via Google DV360, PubMatic, and Magnite; the company has built expertise in connected TV campaigns.^[5][2]

Expansion and new initiatives

Singapore/AuxoAds international operations are being expanded; management targets 6 - 8% international revenue growth in FY27 from USD appreciation and an enlarged client portfolio.^[2]
CMGalaxy targets up to 100 logo onboardings in FY27, with sales and marketing headcount being added; full commercial scale-up planned post-merger.^[2][5]
AuxoAds is expanding its publisher and demand-partner network in India, Southeast Asia, and the US, with added data analytics and AI functionality.^[5][6]

Merger with Cyber Media (India) Ltd

Board approved merger of CMRSL into parent CMIL (which holds a 38.17% stake); swap ratio is 35 CMIL shares for every 8 CMRSL shares.^[5]
Draft scheme was submitted to NSE/BSE on 31 January 2026 and forwarded to SEBI in late March 2026; SEBI queries for April - May 2026 have been addressed.^[2]
Completion is targeted between December 2026 and March 2027, subject to SEBI, shareholder, and NCLT approvals.^[2]
The merged entity is expected to deliver annual cost savings of at least INR 1 crore; CMIL holds land and building with a fair market value of ~INR 27 crore.^[5]

Market Cap

₹21 Cr

High / Low

₹86 / 52

Stock P/E

6.3

Price / Book

1.1

Book Value

₹69

EPS

₹11.9

No. of Shares

0.29 Cr

ROCE

21.8%

ROE

18.5%

OPM

5.8%

Debt / Equity

0.26

Sales

₹91 Cr

Net Profit

₹3 Cr

Promoter holding

42.4%

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Cyber Media Research & Services Ltd(CMRSL)

About

Business segments

Products and platforms

Operations and structure

Key operating numbers

Customers and partnerships

Expansion and new initiatives

Merger with Cyber Media (India) Ltd

Signal history

The analysis Screener can't give you

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