Wakefit Innovations Ltd is an Indian consumer lifestyle company focused on home and sleep solutions. It operates a direct-to-consumer, vertically integrated business model, managing product design, manufacturing, distribution, and customer engagement in-house. The company offers a wide range of products including mattresses, beds, sofas, furniture, and home furnishings. Wakefit follows an omnichannel approach, serving customers through its digital platforms and physical retail presence. Its emphasis on product innovation, value pricing, and customer experience supports brand loyalty and repeat purchases.
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