Stanley Lifestyles Ltd(STANLEY)

NSE: STANLEYBSE: 544202

₹ 127+0.59%refreshed 26 Oct, 03:30 pm ISTMarket cap: ₹ 726 crWebsite: www.stanleylifestyles.comUpdated: 27 Oct 2026

About

Stanley Lifestyles is a design-led, vertically integrated luxury furniture brand. Its range runs from sofas and recliners to kitchens, cabinetry and beds, and it sells through its own and franchised stores across India. Revenue was Rs 419.3 Cr in FY26, and the company operated 70 stores in Q1 FY27. The company says its retail network is three times larger than its nearest competitor's.^[1][2][3]

Business segments and channels

The company reports a single segment, Manufacture of Furniture, which made up 100.0% of revenue in FY25.^[4]
Retail made up about 70% of total revenue in H1 FY26.^[5]
Company-owned (COCO) stores made up 61.3% of revenue in FY26, up from 60.5% in FY25.^[6]

Brands and products

The range covers end-to-end home solutions, from sofas and recliners to kitchens, cabinetry and beds (FY25 annual report).^[1]
As of March 2026 the company had 3 store brands: Stanley Level Next (12 stores), Stanley Boutique (18) and Sofas & More (41).^[6]
From Q1 FY27 the company is merging its 3 brands into 2, Stanley and Sofas & More, over 3-4 quarters. Stanley Boutique stores in metros will become Sofas & More stores.^[3]
More than 200 full-home projects have been completed, with an average ticket size of INR 3.0 to 3.5 million (FY25).^[1]
Kitchens and cabinetry made up 37% of the order book in Dec 2025, up from 12% in Dec 2024.^[7]
In Q2 FY26 the company was piloting premium perfumes (Rs 7,000-20,000) and men's shoes in its own stores. The perfume brand was acquired before the IPO for Rs 37.5 crore.^[5]

Manufacturing

The Electronic City plant in Bengaluru covers 197,643 sq ft and has an installed capacity of 163,200 units (FY25).^[1]
The Jigani plant in Bengaluru covers 103,243 sq ft and has an installed capacity of 144,000 units (FY25).^[1]
Capacity utilisation was 68-70% in Q1 FY27. Management says the existing plants can support up to 2x current revenue by adding machines.^[3]
Leather localisation reached 45-50% in H1 FY26, saving about 12-15% on leather material cost. The target is 70-80% localisation.^[5]
The in-house design team has more than 150 members. The company holds ISO 9001:2015, ISO 14001:2015 and ISO 45001:2018 certifications (FY25).^[1]

Key operating numbers

The store count was 70 in Q1 FY27: 3 stores opened and 4 closed during the quarter. It was 71 in March 2026.^[3][6]
Same-store sales growth at mature stores was negative in Q1 FY27.^[3]
Gross margin was 57.5% in Q1 FY27, against 57.4% in Q1 FY26. For the full year it was 57.8% in FY26, against 56.3% in FY25.^[3][6]
The order book was Rs 6,800 lakhs in June 2026, up from Rs 6,240 lakhs in March 2026. It was Rs 457 Mn in March 2025.^[3][6]
35 of 47 company-owned stores were EBITDA positive in Q1 FY27. Rent was 10% of revenue in the quarter.^[3]
Inventory days excluding display stock were 146 in Q1 FY27, against 171 days earlier.^[3]

Customers and distribution

Customers include corporates, super high net worth individuals and high net worth individuals (FY25).^[1]
B2B customers include global brands such as Toyota and IKEA. The B2B business was flat in FY25.^[1]
80-85% of retail customers are new home buyers, and possession of their homes is running 12-18 months late (Q1 FY27).^[3]
Bangalore made up about 66-67% of the business around 24 months before the Q3 FY26 call. In that quarter Pune grew about 250%, Chennai about 35% and Hyderabad about 30-35% year on year.^[7]
Exports were nil in FY25. The company served 11 states in India.^[1]

Expansion

A Stanley Superlative Living large-format store in Jubilee Hills, Hyderabad, was due to open 2-3 weeks after the Aug 14, 2026 call. Capex for each such store is up to Rs 20 crores, against Rs 2 crores for a Sofas & More store.^[3]
More Superlative Living stores are planned for Mumbai and Bangalore once the Hyderabad store proves the format. Delhi was also mentioned.^[3]
The full-home format aims to raise the average ticket per customer from Rs 2.0 lakhs to Rs 20-25 lakhs.^[3]
Planned capex is in line with the IPO prospectus, about Rs 140 crores (stated in Q2 FY26).^[5]
The SAP HANA ERP and Salesforce CRM systems are on track to go live in FY27.^[6]

Recent developments

In July 2026 the company opened its first store outside India, Stanley Boutique in Colombo, through a joint venture with Singer (Sri Lanka) PLC.^[3]
The BIS quality control order for furniture took full effect on Aug 14, 2026. The company's plants received BIS certification in Q3 FY26.^[3][7]
In Q1 FY27, freight disruption from the Middle East war held up B2B shipments: products were made but not invoiced.^[3]
All subsidiaries and step-down subsidiaries are to be merged into Stanley Lifestyles Limited, creating a single listed entity.^[3][6]
In Q3 FY26 the company appointed a Joint Managing Director and a new Retail CEO as it moved away from founder-led management.^[7]

Market Cap

₹726 Cr

High / Low

₹294 / 123

Stock P/E

153.0

Price / Book

1.5

Book Value

₹82

EPS

₹2.1

No. of Shares

5.71 Cr

ROCE

6.5%

ROE

2.6%

OPM

10.5%

Debt / Equity

0.00

Sales

₹419 Cr

Net Profit

₹13 Cr

Promoter holding

57.1%

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